Amos Wekesa,Workforce Lead of the Tusker Lite Rwenzori Marathon and different stakeholders after lunch assembly on the 4 Factors By Sheraton
Organizers of the Tusker Lite Mt. Rwenzori Marathon are gearing up for its extremely anticipated fourth version, set to happen on August 23, 2025.
Since its inception in 2022, the marathon has grown exponentially, rising as one in every of Uganda’s premier sporting and tourism occasions.
The marathon’s development has been outstanding, with participation rising from 800 runners in its first yr to over 3,700 within the final version.
The 2024 occasion recorded an 87% enhance in runners, with 85% being Ugandan, 10% from different African nations, and 5% from exterior Africa.
Past being a aggressive race, the marathon has considerably impacted Kasese’s native economic system and tourism. Surveys point out that:
- 90% of locals acknowledge the marathon’s optimistic impact on the economic system.
- 87% of companies reported elevated visibility, gross sales, and buyer stream.
- 100% of inns and lodging have been absolutely booked in the course of the occasion.
- 98% of individuals imagine the marathon enhances Kasese’s attraction as a vacationer vacation spot.
- 70% of runners prolonged their keep to go to native points of interest like Queen Elizabeth Nationwide Park.
Regardless of its success, the occasion faces logistical hurdles resembling restricted lodging, insufficient washroom services, and unclear transport preparations. Organizers have outlined a number of measures to handle these challenges:
- Increasing vendor alternatives for native companies.
- Advocating for group transport choices to Kasese.
- Enhancing environmental consciousness campaigns.
- Securing a bigger occasion venue.
- Organizing protected and handy parking services.
- Offering distinct race kits for every class.
Amos Wekesa, the marathon’s visionary, credit its success to its broader targets of selling well being, tourism, financial development, and environmental conservation.
Hon. Kabbyanga Godfrey Baluku Kiime, Minister of State for ICT and Nationwide Steerage, praised the occasion’s position in revitalizing Kasese’s economic system. He reassured individuals that lodging shortages are being addressed, with renovations in small inns and plans for extra tenting websites.
The marathon’s success wouldn’t be doable with out its sponsors and companions, together with Tusker Lite, Britam, Rwenzori Water (Coca-Cola), Commonplace Chartered, Toyota, the Ministry of Tourism, Uganda Wildlife Authority, Kasese Traders, and Swangz Avenue.
With rising participation and rising financial advantages, the 2025 version of the Tusker Lite Mt. Rwenzori Marathon is anticipated to additional cement its standing as a flagship occasion in Uganda’s sporting and tourism calendar.
