Saudi Arabia’s sovereign wealth fund – generally known as its Public Funding Fund (PIF) – owns the LIV golf collection and has partnerships with tennis governing our bodies the ATP and the WTA.
PIF has controlling stakes in Newcastle United, alongside 4 Saudi Professional League golf equipment Al-Hilal, Al-Nassr, Al-Ittihad and Al-Ahli, who’ve spent greater than £1bn attempting to draw the world’s greatest gamers to the league over the previous two seasons.
Saudi Arabia isn’t just internet hosting occasions on house soil.
This 12 months, it introduced an intention to start a brand new international boxing league with UFC president Dana White and TKO Group, which owns the UFC and WWE.
It has beforehand funded boxing occasions within the US and the UK together with Daniel Dubois’ victory over Anthony Joshua at Wembley.
As of December 2024, Saudi Arabia had 900 sponsorship offers throughout sports activities worldwide, in accordance with a report by Play the Sport, a publicly funded sports activities ethics institute in Denmark.
Aramco – a Saudi power and chemical compounds firm – has long-term offers with Components 1 and the Worldwide Cricket Council (ICC).
Go to Saudi sponsors La Liga, the Asian Soccer Confederation (AFC) and the Confederation of African Soccer (CAF).
Sela, a Saudi Arabian leisure and hospitality firm owned by Newcastle’s house owners, is the membership’s front-of-shirt sponsor.
