In a daring transfer set to supercharge Uganda’s rugby journey, the Uganda Rugby Union (URU) has introduced a landmark partnership with Harris Worldwide Restricted, makers of Uganda’s main vitality drink model, Rock Increase.
This dynamic alliance, valued at over UGX 1 billion, sees Rock Increase change into the Official Vitality Accomplice of Ugandan Rugby for the subsequent three years, one of the crucial vital personal investments within the sport thus far.
From the highly effective scrums to the thunderous sprints, Rock Increase’s high-energy model is a pure match for the pulse-pounding world of rugby.
The partnership will inject very important help into a number of URU initiatives from the nationwide groups (Rugby Cranes and Girl Cranes) to flagship tournaments just like the Nile Particular Rugby Premiership, Uganda Cup and the exhilarating Nationwide 7s Sequence.
Talking on the announcement, URU Vice President Business, Hon. Andrew Ojok Oulanyah, praised the collaboration as a milestone second for the game:
“Partnering with a vibrant model like Rock Increase is incredible information for Ugandan rugby. The model’s help shall be essential in boosting participant efficiency, fan engagement and general rugby improvement. This partnership aligns properly with our strategic imaginative and prescient to broaden rugby’s footprint nationally and internationally.”
Certainly, the partnership isn’t just monetary, it’s deeply rooted in a shared ethos of ardour, teamwork, and progress. Samuel Hooper, Head of Advertising at Harris Worldwide, echoed this sentiment:
“At Rock Increase, we imagine in empowering ardour and vitality. Partnering with the Uganda Rugby Union permits us to interact straight with a sport celebrated for its excessive vitality, teamwork, and group spirit. We’re keen to energise gamers, encourage followers, and actively contribute to the longer term successes of Ugandan rugby.”
With Rock Increase’s backing, URU goals to not solely maintain its present packages however to raise Ugandan rugby to better heights, each on house soil and the worldwide stage.
The vitality drink model’s help is anticipated to considerably increase participant welfare, event group and fan experiences.
