In 2021, then Nationwide League membership Wrexham have been taken over by American actor Rob McElhenney and Canadian movie star Ryan Reynolds.
Since then the duo have helped the aspect win promotion from the fifth to the third tier of English soccer, whereas the membership’s profile throughout the globe has been vastly elevated by the Welcome to Wrexham TV documentary.
Sommerfeld mentioned that the comparatively low preliminary funding of between £10-15m to purchase a League One or Two membership, and the potential to tremendously enhance its standing, was a “horny” proposition.
“It offers them the chance to show an funding thesis comparatively cost-effectively,” he mentioned.
“These are guys who’re tremendous sensible, well-financed traders with a number of ego and bravado they usually need to show that they’re as much as the problem of selecting up a workforce in League Two or League One and ‘doing a Wrexham’, getting it by means of to the Championship and, maybe in the end, the Premier League.
“You would be surprised what number of traders we had throughout Covid who had seen Welcome to Wrexham and Ted Lasso, and mentioned ‘I need to purchase a workforce’.
“The romanticism is a big a part of it. It is one thing they [US sports] do not have with the FA Cup and promotion and relegation. It is fairly horny and it’s extremely straightforward to advertise.”
